How we work
Five deliberate phases. Every project follows them. No shortcuts, no surprises: just great work delivered with clarity and confidence.
Phase one · 1–2 weeks
Every project starts with deep listening. We interview your team and, where possible, real users. We audit the competitive landscape, review your existing assets and map the gap between where you are and where you need to be. The result is a shared brief that aligns everyone before a single pixel is placed.
Phase two · 1–2 weeks
Insight becomes intent. We translate discovery into a creative strategy that defines positioning, tone of voice, visual direction and audience behaviour, then present a creative direction deck that sets the parameters for everything that follows. Your sign-off here means we both know exactly what success looks like.
Phase three · 3–6 weeks
Ideas become tangible. We explore several creative routes, then focus and refine until the work is exceptional. Feedback happens in defined rounds to keep momentum and avoid drift, and you comment directly on designs in context, so no more emailing screenshots back and forth.
Phase four · 2–6 weeks
Approved designs move into production. We build with semantic HTML, optimised assets and clean architecture for fast, search-friendly pages, then run cross-browser and cross-device testing, accessibility audits and load-time optimisation before anything goes live. Quality assurance runs throughout, not just at the end.
Phase five · ongoing
We don’t disappear at hand-off. Every project includes a structured launch period with daily check-ins, a post-launch monitoring window and a knowledge-transfer session so your team can own the work confidently. Studio and Enterprise clients get extended support to keep things performing at month six as well as on day one.
Our toolkit
Industry-standard tools, chosen per project. These are the capabilities we bring to the table every day.
Collaborative, component-based design files.
Clickable flows tested with real users.
Brand films, loops and UI animation.
Product renders and interactive scenes.
Fast, accessible, standards-based code.
Tokens and components that scale.
Interviews, surveys and usability tests.
Privacy-friendly measurement after launch.
Common questions
It depends on scope. A brand identity alone is typically 4–6 weeks; a full brand and website project runs 10–16 weeks. You’ll get a project timeline during scoping so you know exactly what to expect before we start.
We cap ourselves at four active projects at any one time, so yours gets a dedicated team and full creative bandwidth. We’d rather turn work away than dilute quality.
Revisions happen in defined rounds at the end of each phase, not an open-ended loop. Starter projects include 2 rounds, Studio projects 3, and Enterprise engagements are unlimited. Clear feedback deadlines keep momentum high and scope creep at bay.
Yes. Some of our favourite work has been for founders building their first brand. We look for clarity of vision and seriousness about craft, not just budget size, and can often find a scope that works.
You do. On final payment, full intellectual property transfers to you: source files, working files, code repositories and exported assets. We may show the work in our portfolio unless agreed otherwise, which we discuss up front for sensitive projects.
Still curious?
We’re happy to walk you through our process on a 30-minute discovery call. No commitment, no pressure.